Brooks is all about running. It’s all they do. It is their 100% focus. That’s why they are the best in running shoes and apparel! From their “true blue guarantee” to “the perfect ride for every stride,” Brooks understands what runners need and they listen to what runners want. No wonder Brooks was named to Outside Magazine’s fourth annual “Best Places to Work” list. They are ranked No. 40 out of 50 selected companies and are the only performance running footwear and apparel manufacturer on the list.
The mission of the Brooks Inspire Daily (I.D.) Program is to inspire people to run and be active. The RunnerGirl, aka Coach Rae Ann Darling Reed, is a member of the Brooks I.D. P.A.C.E. Team. P.A.C.E. (Performance and Coaching Elite) is reserved for a special subset of Brooks’ top influencers.
With such a focus on customer loyalty, customer service, and athletes and coaches, it’s no wonder that Brooks has taken the number one market share position in the specialty running channel for November 2010. In data published by market research firm Leisure Trends Group, Brooks’ total brand market share for November reached 18 percent in dollars, edging ahead of Asics, which has held the lead position every month for more than a decade.
In the end, we all just want to “Run Happy” and Brooks makes that so easy!